About Us

FLAUNT IT BY SHEREEN is founded by Shereen Ravichander who is always passionate about makeup since her childhood and she always wanted to come up with a cosmetic line which provides good quality products for an affordable price.
She always wanted women of all shades and backgrounds to be able to access her cosmetic line without facing any obstacles such as cultures, ethnicity, colorism and financial backgrounds.
Our products are made with the exorbitant quality products and they are hand crafted to suit women of all shades.
We are Australian owned business, Our mission is to enhance the natural beauty of every single woman. We always do believe and stand by inclusion and it is a part of our business.
When designing and manufacturing our products we have specifically considered the hygiene, convenience, beauty and satisfaction of our customers.
We have spent hours and hours when designing and manufacturing our products that are suitable for women of all shades and we do stress test to make sure our products are always safe and best for you.
FLAUNT IT BY SHEREEN color cosmetics such as CREAM LIPSTICKS, MATTE LIP KITS & EYE SHADOW PALLETS are 100% VEGAN and 100% CRUELTY FREEFLAUNT IT BY SHEREEN LASHES are 100% hand-made and its 100% CRUELTY FREE.